Hotel Lumberjack: The New Americana Motel in Sonora, California. Close to Yosemite and Inspired by East European Design.

Founded in 1850 by Mexican gold miners, Sonora offers an eclectic escape in the heart of the California’s Sierra Nevada Foothills. The town is a charming enclave that welcomes travelers from near and far to experience a special blend of hospitality and history in a beautiful natural setting. Leisure travelers often come to see the local gold rush towns that surround the […]

‘Welcome back’: The importance of client retention for hospitality merchants

By Chris Lanckbeen, Global Head Travel & Hospitality – GSV at Worldline Retaining loyal customers is vital for hospitality professionals looking to increase their revenue. To do this, merchants must acquire omnichannel capabilities to ensure the customer enjoys a seamless payment experience. Payment integration across all systems used in the hospitality industry is also key […]