This Color-Blocked Silicon Valley Hotel Was Inspired by a Vintage Aperol Ad

This Color-Blocked Silicon Valley Hotel Was Inspired by a Vintage Aperol Ad

Located in Sunnyvale, California, the remodelled Wild Palms hotel, owned by JdV by Hyatt, welcomes guests with a “62 and Sunny” design concept – in playful reference to the region’s climate and the property’s 1960s design inspiration, particularly drawn from a vintage Aperol advertisement.

Photography by Garrett Rowland

 

Following a temporary hold on development in the pandemic, a reassessment of needs yielded a fresh approach to address a shift in travel and accommodation requirements with increased sightlines and playful colour palettes, reinvigorating the vintage hotel without losing its old-world charm.

 

BHDM Design completed the remodel this summer – the firm’s main contributions include a 4,500-square-foot lobby that offers guests a comprehensive indoor/outdoor experience with streamlined F&B services and meaningful spaces for leisure travellers and remote workers to enjoy.