Improving the customer experience and efficiencies with an on-premise laundry

Improving the customer experience and efficiencies with an on-premise laundry

By Charlie Robards, Business Development Manager at Miele Professional

In the customer-centric world of hospitality, every little detail matters when it comes to providing a memorable guest experience, including the way linens, uniforms and other textiles are handled and presented. This is crucial in an era where guests’ expectations are evolving, and online reviews have the ability to deeply impact your businesses reputation, especially negative ones. According to a study by TripAdvisor, 72% of respondents read reviews before making a decision on places to stay, eat, or things to do.

One often-overlooked aspect that can significantly impact operational efficiency, as well as the customer experience, is the choice between on-premise laundry (OPL) and outsourcing laundry services. Charlie Robards, Business Development Manager at Miele Professional explores the benefits of having an OPL facility and demonstrates how this decision can contribute to an enhanced customer service.

Quick turnarounds and reduced overheads

With an on-premise laundry facility, businesses can achieve a quicker turnaround for their laundry needs, rather than outsourcing the service elsewhere. This is especially crucial in fast-paced sectors such as hotels and restaurants, where a rapid replenishment of clean linens and uniforms is often required to meet guest expectations. Commercial machines, such as Miele’s Little Giants washing machines, provide the perfect solution thanks to their extremely short wash cycle times, as each load is washed and dried in just 86 minutes. The efficient use of water, electricity and cleaning agent conserves resources and saves money.

For businesses with extensive laundry needs, introducing commercial laundry machines can reduce utility bills significantly, and make OPL much more financially efficient. Investing in energy-efficient appliances is not only cost-effective but also aligns with the growing need for an organisation to have sustainable practices.

Improved hygiene and cleanliness

Since the pandemic, infection control has become a top priority to ensure the health and safety of guests in hotels and restaurants. Laundry processes play a key role in preventing the spread of infection and an OPL can make this task significantly easier and safer. Not only that, but an OPL gives you full control of the laundry processes, ensuring wash cycles are set to recommended temperatures, and for thermo or chemo-thermo disinfection wash cycles are used with the prescribed quantity of detergent. By keeping laundry processes onsite, contact is reduced with external organisations, minimising the risk of cross-contamination.

By having full control over laundry processes, this also provides laundry managers the ability to check laundry is being cleaned and processed at a quality that guests expect; ensuring linens and other textiles are kept hygienically clean and well-kept.

Quality that lasts

It’s no secret that purchasing quality, commercial laundry equipment upfront can be a big investment for businesses. That’s why investing in machines that are built to last is essential. Miele tests its appliances and the individual elements thousands of times to ensure that businesses will get the most out of their machines. Did you know our washing machines are tested to last up to 30,000 hours?

At Miele Professional, we want you to be able to access the highest-quality, all-round laundry solutions so your business can work to the best of its abilities. We are offering a £2,000 discount on selected models across out range of washers, dryers, and ironers through our ‘Miele My Way’ promotion. For more information and to see how we can support your hospitality business, please visit: