Fusing innovative architectural design and art-inspired interiors, this premium lifestyle hotel opening is set to be a new canvas for creativity in London’s cultural core

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Following the 2023 opening of art’otel London Battersea Power station, one of London’s most exciting new hotels, art’otel has announced that its art’otel London Hoxton will officially welcome guests from March 2024. Earmarked to become 2024’s boldest hotel opening, this is the second UK opening for the art’otel brand. This is a one-of-a-kind hotel experience, fusing art, design and hospitality to add to London’s ever-evolving Hoxton neighbourhood, with Signature Artist D*Face taking centre stage.

Rising up in the very heart of this creative community and home to 357 spectacular art-inspired guest bedrooms and suites all with uninterrupted skyline views, guests can expect a premium experience like no other. Featuring destination bars and restaurants with outdoor terraces taking advantage of the dazzling 360° panorama across the capital, an immersive art gallery featuring exclusive works from D*Face and other artists and ever-evolving curated exhibitions throughout the year, flexible events spaces with jaw-dropping views ideal for up to 300 guests, and a state-of-the-art 60 seat auditorium perfect for movie screenings and product launches; all this ensures a truly memorable art’otel experience. Add to this a selection of up to 48 unique suites, a breath-taking 196m² Masterpiece Suite, an indoor swimming pool, spa with four treatment rooms, sauna, and steam room, plus a spectacular skyline gym on the 26th floor.

art’otel London Hoxton has been brought to life by Signature Artist D*Face, recognised as one of the most prolific contemporary urban artists of his generation. Having spread his signature style worldwide, with well over one hundred murals, a host of solo exhibitions, and major collaborations, D*Face has come full circle, returning to where it all started for him, in London’s iconic East End. In collaboration with award-winning interior design studio Digital Space, D*Face will feature works in all bedrooms and public spaces, curating everything from original large-scale sculptures and murals to bespoke details.

Resembling a magnificent cogwheel design, architects Squire & Partners have created a bold statement building that firmly puts art’otel London Hoxton front and centre in the community, right next to bustling Shoreditch with easy access to the City, Liverpool Street Station, the new Elizabeth Line, and all the capital’s major airports.

Cultural and artistic events from the hotel’s art’beat programme will be at the very heart of the art’otel guest experience with opportunities for both up and coming and established artists to create on site. art’otel London Hoxton offers a source of endless inspiration ensuring every inch of this new lifestyle hotel will leave guests feeling truly exhilarated – not forgetting the two Banksy original artworks on public display.

Amenities will include environmentally conscious toiletries from KEVIN.MURPHY, cosy bathrobes and even a range from Dyson. Interconnecting suites can be configured to create two-bed and three-bed suites, ideal for families.

On the ground floor guests can enjoy a cafe and bar with its own outdoor terrace, plus an art-filled bar, lounge, and restaurant on the first floor. Further details of the restaurants and bars, including the 25th floor destination restaurant with views across the capital, will be announced at a later stage.

Rooms will start at £400 per night. For more information about art’otel London Hoxton, visit and follow @artotel to keep up to date with the latest news and events.



About art’otel:


  •   PPHE Hotel Group, an international hospitality and real estate company with already a strong London presence through its Park Plaza properties, wholly owns the art’otel® brand.
  •   art’otel, powered by Radisson Hotels, is a contemporary collection of premium lifestyle hotels, each inspired by a Signature Artist, forming a cultural, gastronomic and social hub in the most creative areas of the most interesting cities, filled with warm, welcoming, helpful team members and discerning, cosmopolitan guests, buzzing with life all year round, in buildings as striking and individual as the stunning art they host.
  •   art’otel’s entire concept focuses on original art displayed from Signature Artists and at art’otel London Hoxton, D*Face has been selected bringing a bold, colourful and playful aesthetic to the hotel’s guest rooms and public areas.
  •   art’otels can be found in Amsterdam, Berlin, Cologne, London Battersea Power Station, Zagreb and soon in Hoxton London and Rome.


About PPHE Hotel Group:

PPHE Hotel Group is an international hospitality real estate company, with a £2.0 billion portfolio, valued as at December 2022 by Savills and Zagreb nekretnine Ltd (ZANE), of primarily prime freehold and long leasehold assets in Europe.

Through its subsidiaries, jointly controlled entities and associates it owns, co-owns, develops, leases, operates and franchises hospitality real estate. Its portfolio includes full-service upscale, upper upscale and lifestyle hotels in major gateway cities and regional centres, as well as hotel, resort and campsite properties in select resort destinations. The Group’s strategy is to grow its portfolio of core upper upscale city centre hotels, leisure and outdoor hospitality and hospitality management platform.

PPHE Hotel Group benefits from having an exclusive and perpetual licence from the Radisson Hotel Group, one of the world’s largest hotel groups, to develop and operate Park Plaza® branded hotels and resorts in Europe, the Middle East and Africa. In addition, PPHE Hotel Group wholly owns, and operates under, the art’otel® brand and its Croatian subsidiary owns, and operates under, the Arena Hotels & Apartments® and Arena Campsites® brands.

PPHE Hotel Group is a Guernsey registered company with shares listed on the London Stock Exchange. PPHE Hotel Group also holds a controlling ownership interest in Arena Hospitality Group, whose shares are listed on the Prime market of the Zagreb Stock Exchange.

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