Plastic cards have been used for many different applications in the hospitality industry such as loyalty, rewards or membership programmes or electronic key cards for hotels.
But can they be an effective marketing tool?
According to Concept Card, who have been manufacturing plastic cards in the UK for over 30 years, the answer is a resounding YES!
During that time the Company have produced literally tens of millions of cards for a whole range of different uses and, as a result have built an unrivalled level of experience in the kind of loyalty, rewards and membership programmes that are prevalent in the hospitality industry.
Concept Card are now in the somewhat unique position of being able to draw on that experience to offer free advice to hoteliers and others in the hospitality industry to help them develop innovative, effective marketing programmes using plastic cards.
The plastic card itself is, of course, only the link between the business and the customer and it is the structure of the loyalty or rewards programme that will determine its success.
For free advice on building a great marketing programme just email Concept Card here, visit their website or pick up the telephone and dial 01363 777567