There are many factors that drive your sales and inspire the loyalty of your customers. Beside your service, one of the main factors is the way your space looks and its finishing touches. Here are 3 top display tips from The Display Centre experts.
1: Draw them in –
Before you can show off your gorgeous food and wonderful service, you have to draw your customers inside. There are many ways to do this with displays. Your method should depend on the style and atmosphere that you wish to create. For some, a simple chalkboard A-board or a letter board in a window may be all that is needed. For many, something more imaginative will be more impactful. Light boxes are a great way to be more impactful. They make great reservation signs and double up as excellent window promotion signs. Whether you opt for a small cinematic style box or a larger branded one is completely up to you and the effect that you wish to create. Both make interesting and easy ways to draw people in.
2: Comfort Customers – find comfort in knowing what to expect. This is a good reason to keep your atmosphere and theme consistent throughout your space. Your display basics should be comforting and consistent but the extra details should inject personality and interest. Your customers know whether to expect a bar or a reception desk and they will know that somewhere you will have toilet facilities. But you can comfort your visitors by clearly sign posting where things are and telling them how things work. This sign posting should neither be too prominent nor too subtle. A great way to do this is to use a stylish way of telling them that adds to your atmosphere while also serving a useful function.
3: Ask and Observe – It is important to get the personality injecting details right. This requires a little care so as to avoid creating a space that is too cluttered, cliché or gimmicky. With a little finesse, innovation and quirk, your hospitality space can inspire your customers’ loyalty. The smaller touches that are unusual and unique to your space, can be the ones that cement your business’s name into your customers’ “must visit” list. Our experts can help you do this.
For over 26 years our team of experts have been providing high quality display equipment to the hospitality industry. We work closely with you to identify the items you need to drive your sales. Whether you need something off-the-shelf, or a bespoke design, our experts can help.
Call: 01329 842 000. |Email: [email protected] |Visit www.displaycentre.co.uk