The only way is up: Boutique Lincolnshire hotel brings in double dose of talented experience as it continues to thrive 

The only way is up: Boutique Lincolnshire hotel brings in double dose of talented experience as it continues to thrive 

A boutique hotel in Lincolnshire has recently appointed a new general manager and head chef as it continues to thrive — with both additions hoping to further enhance the hotel’s food and beverage offering and overall guest experience.

The William Cecil, which forms part of the Hillbrooke Hotels collection, has called upon the extensive experience of new general manager, Sergio Martinez and recently appointed head chef, Liam Goodwill, with both additions looking to cement the hotel as one of Lincolnshire’s most popular destinations.

After completing his management training in 2009 at The Ritz London, Sergio was catapulted into a successful career of senior roles at an array of high-end hotels and restaurants — with notable examples including Sudbury House Hotel, Langoed Hall Hotel, and his most recent role as operations manager at Haycock Manor Hotel.

With an equally impressive culinary career, Liam has over 22 years of experience working within top-quality kitchens — achieving his first head chef position in 2006 aged 24. During his career, he has refined his own personal style and during his time at the 4-star Rushton Hall, consistently produced 3 AA Rosette-standard food for over 8 years.

Standing on the edge of the historic Burghley Estate, the William Cecil has been widely recognised for its personal approach and luxury function space. The acquisitions of Sergio and Liam will provide an opportunity to build upon an already established and thriving business, with its recent success at this year’s Hitched Wedding Awards being a sign of success to come. 

Commenting on his new role as general manager, Sergio said: “The William Cecil is a forward-thinking and impressive hotel with a really unique style — something I am determined to preserve. The team has been so welcoming and the abundance of talent on display makes me extremely optimistic for the future. I have had the pleasure of working in some amazing hotels during my career but I was completely captivated by this hotel and the beautiful town of Stamford. I hope to keep the business firmly on its current trajectory and want the William Cecil to be the first name people think of when visiting the area.”

Head chef, Liam commented: “The food and drink offering at the hotel is already exceptional and I am very excited to see how I can build upon this. I look forward to working alongside my amazing kitchen team to create seasonal, diverse menus that champion the abundance of amazing local produce on our doorstep. We want the hotel to be as well known for its restaurant and catering services as it is for its great accommodation. My overall aim is to offer a consistent and high-quality dining experience that is popular amongst both guests and the local community.”

The William Cecil is one of four hotels within Hillbrooke Hotels — a collection of hotels and inns in beautiful English locations. The group prides itself on offering true retreats for both leisure or business stays — where traditional environments meet modern attitudes. 

Paul Brown, managing director of Hillbrooke Hotels, said: “Sergio and Liam were the perfect fit for the Hillbrooke family and we are confident that their unique styles and eye for detail will be a valuable asset to the William Cecil. Following the hotel’s recent success at the Hitched Wedding Awards 2022, we are currently carrying out further renovations to its wedding offering — so watch this space as there are exciting things to come.”

For more information on weddings at the William Cecil, please visit: https://www.hillbrookehotels.co.uk/the-william-cecil/weddings-thewiliamcecil-stamford/ 

For more information on Hillbrooke Hotels, please visit: https://www.hillbrookehotels.co.uk/