Fridays has today announced that it will be sponsoring professional golfer Andrew ‘Beef’ Johnston for the remainder of the 2020 and 2021 seasons and supporting Beef Johnston’s bid to re-establish himself as one of the UK’s leading golfers.
Famed for his big personality, big smile, big beard and even bigger appetite for steaks, this partnership brings together one of the nation’s most loved casual dining brands with one of the nation’s most loved sportsmen. The cheeky trailer announces the partnership and playfully satirises the abundance of dramatic footballer announcement videos popular on social media in only the way that Beef Johnston can!
The partnership with Beef Johnston follows Fridays’ launch of a brand new ‘Famous at Fridays’ menu which is exclusively available at six restaurants.* Core to the simplified and enhanced menu is an investment in quality, fresh ingredients and a focus on provenance.
It also supports Beef Johnston’s much anticipated return to golf and his bid to re-establish himself as one of the UK’s leading golfers.
Beef Johnston has proved himself to be the people’s golfer, winning the hearts of fans for his hard work and charismatic personality, both on and off the golf course. His undeniable love of top-quality meat, along with his famous nickname, and with Fridays proud to introduce certified Scotch beef into its Famous at Fridays menu, this really was a match up made in ‘beef’ heaven.
Speaking about the partnership with Beef Johnston, Robert B. Cook, CEO at Fridays (and golfing fanatic) said: “When announcing a new menu packed with the finest British Beef, there can be only one man who could help us celebrate our return to serving better, simpler and more classic dishes. Beef represents what Fridays is all about, fun, entertainment, a big heart and a totally authentic character. Securing Beef was one of the first thoughts to support our goal of putting quality beef ‘back’ on the menu. We are thrilled to be working with him and expect to have a lot of success together.”
Beef Johnston said on working with Fridays: “I am delighted to be working with Fridays, and excited to partner with them as we capture that Fridays Feeling all day, every day! I am proud to wear them on my shirt and I hope that we can have a lot of fun together. We’ve already had a BBQ on a golf course and the meat they served up was incredible. I just need to try and persuade them to give me the recipe for the legendary glaze.”
Initially at six locations, Fridays’ ‘favourites’ on its enhanced menu are using only the finest Scotch beef, grass fed on quality assured farms throughout Scotland. Beef used in Fridays dishes is fully traceable, right down to small independent farms. Ribeye and sirloin steaks are 28-day aged and are hand selected by master butchers to ensure they are exceptionally tender and flavoursome. Fridays burgers now use a perfect blend of prime cuts of brisket and chuck steak from British and Irish farms. The famous Fridays ribs are beautifully marinated and slow cooked before being flame-grilled and served with the Fridays legendary glaze.
You can keep up to date on the partnership by following Fridays social media channels.