Sea Change, the on-trade wine brand that is available to the catering and hospitality sector, celebrates its first full trading year with UK growth, international expansion and a continued commitment to support the fight against plastic in our oceans.
Since launch, the brand has already raised £50,000 to support projects that help turn the tide on plastic pollution.
Toby Hancock, co-founder of 10 International says: “Our mission is to give UK wine-drinkers great tasting wines, at affordable prices that contribute financially to marine conservation charities. It’s a logical choice for the catering and hospitality sector since it’s an easy way to show commitment to a very significant cause.
“We’re all trying to take steps to help the environment and Sea Change provides a wine choice that embraces this positive attitude whilst also tasting great,” Toby continues. “We also know that younger people aren’t entering the wine category due to alternatives and we hope that Sea Change will play a part in turning the tide on that too. Plastic pollution is one of the biggest environmental challenges the planet is facing today and one that every industry, including the wine industry, must take some responsibility for.”
Sea Change has been supporting marine conservation and the fight against plastic pollution through its partnerships with charities such as Plastic Oceans UK, Sea Changers and the Olive Ridley Project. Given the success of the brand to date, Sea Change is expecting donations to exceed £100,000 by the end of the year.
Jo Ruxton, Founder of Plastic Oceans UK says: “More than 8 million tonnes of plastic enter the ocean each year and addiction to single-use plastic is to blame. We’re delighted to work with Sea Change wines, as a business partner, who helps to raise both awareness and funds to support the work needed to stop plastic reaching the oceans.”
Sea Change has no unnecessary capsule covers on its bottles. Additionally, it carefully selects the packaging materials for each range; the labels, the bottles and the closures to minimise environmental impact. It works closely with stakeholders and charity partners to manage this. The brand provides excellent ‘back shelf appeal’ with its eye-catching sea animal illustrations on the grape-touch, eco-friendly labels, making it an excellent choice for bars and casual dining, as well as restaurants.
The full range of Sea Change Wines comprises of a white, a red and a rosé from France and a prosecco, two whites and two reds from Italy. For more information on our wines visit www.seachangewine.com/ourwines