As the hospitality industry marks the half-way point in the main corporate RFP season, HotelREZ, one of the world’s leading hotel representation, sales, marketing and distribution providers, today reports growth in new RFP delivery of 24% YOY.
The increase comes as HotelREZ’s preferred partner network continues to grow, with the introduction of new independent and small groups and over 100 new clients to its portfolio since the start of the year.
Corporate RFPs are an important revenue stream for hotel owners and operators not least because they generate lucrative, longer term contracts for the year ahead. Corporate travellers often also deliver higher spend per head, resulting in higher incremental spend per room on additional items such as food and beverage.
Currently HotelREZ has over 1,000 agreements in place with global TMCs, consortia and travel agents to enable members to manage both the solicited and unsolicited RFP processes more effectively, in turn generating more corporate business and higher RevPAR.
Emma Stevenson, director of global sales, HotelREZ, commented:
“This growth is testament to the continued hard work and dedication of our team to ensure we continue to offer our members market-leading representation when it comes to the corporate RFP process. This year we have seen a strong surge in new RFP business being made available to solicited hotels.
“The key to this success has been a swift and efficient response, working as a true partner alongside our member hotels to ensure that not only do they have expert support throughout the process but that this then translates into business wins and revenue generation. Likewise for unsolicited bids we have worked alongside members to support new business cases and continue to deliver high conversion rates.
“As our own membership continues to grow so too we have seen an increase in RFPs as our own work with RFP managers has increased. This is to ensure we continue to deliver the very best representation and RFP support which is such an integral part of our service offer. We look forward to continued RFP delivery for the remainder of this season and into the next.”
Offering services to more than 1,500 independent hotels, HotelREZ has a strong track record of developing commercially successful sales and distribution strategies for accommodation providers both in the UK and internationally.
For further information regarding HotelREZ, please visit www.hotelrez.net/
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