THE GUARDSMAN APPOINTS JEROEN SUIJKER AS DIRECTOR OF SALES & MARKETING

THE GUARDSMAN APPOINTS JEROEN SUIJKER AS DIRECTOR OF SALES & MARKETING

The Guardsman — the Shiva Hotel group’s new purpose-built luxury boutique hotel
on Buckingham Gate — has announced the appointment of Jeroen Suijker as Director
of Sales & Marketing.

Jeroen joins The Guardsman from St. James’s Hotel and Club where he was Director
of Sales & Marketing. He brings a wealth of knowledge of five-star hotels to the role,
having also previously worked as Director of Sales at the Baglioni Hotel London and
The Arch London. Prior to this, Jeroen spent several years at 51 Buckingham Gate
Taj Suites and Residences and Crowne Plaza London St. James.

Rishi Sachdev, Managing Director of Shiva Hotels, said, “We are delighted to
welcome Jeroen to the team. After nearly 12 years working for some of London’s
leading five-star properties, the experience he brings with him will be invaluable. I
am confident that Jeroen’s passion for and knowledge of luxury hospitality will be a
huge asset to our sales and marketing team as a whole.”

Set to open its doors in May 2020, The Guardsman is now taking reservations here
and through Preferred Hotels & Resorts.

Preferred Hotels & Resorts represents the finest and most diverse global portfolio of
independent hotels and independent hotel experiences. To help ensure the highest
levels of customer satisfaction, the group requires that each member hotel conforms
to the Preferred Standards of Excellence™ — renowned quality standards that are
measured by yearly, anonymous on-site inspections carried out by professional third-
party experts.

Presenting guests with a true home away from home experience, The Guardsman
will offer the ambiance, discretion and personal service usually associated with a
private members’ club. This intimate property will feature 53 luxurious bedrooms, six
exclusive residences on the upper floors and a restaurant for the exclusive use of
residents and their guests.