Sky is offering hotel bars across the UK a massive range of brilliant prizes and free promotional packs to help them make the most of an incredible summer of live sport on Sky. Over the coming months Sky Sports will broadcast its ‘Summer Six’ events, some of the world’s biggest sporting spectacles, giving hoteliers the opportunity to draw guests into the bar across the entire summer.
The Sky Summer Six includes exclusive live coverage of the British and Irish Lions rugby tour to New Zealand, exclusive coverage of cricket’s ICC Champions Trophy, coverage of all Home Nations football games in the June World Cup Qualifiers, exclusive coverage of the England cricket team’s Test series against South Africa, the Formula 1® British Grand Prix and exclusive coverage of the British Open golf championship.
Sky Sports venues can look forward to making money from these events with the help of a range of free promotional materials. Hoteliers will also be in with the chance to win some fantastic prizes to help their bars stand out from the crowd.
Sky Sports customers can claim a free Summer POS kit from today while stocks last. The remaining giveaways will be made available throughout April, May and early June via MySkySports.com, Sky’s customer portal for hoteliers.
The giveaways include:
A free Sky TV subscription – a 12 month subscription to Sky Sports’ amazing content An Ultra HDTV upgrade – including free installation, free WiFi Premier for a year and free Uplift Media installation Free HDTVs Signed memorabilia Free tickets to great events – for hoteliers or their guests to enjoy for events such as horseracing Free marketing and point-of-sale materials – to help venues get the most value from the Sky Summer Six events
David Rey, managing director of Sky Business said: “We have a brilliant schedule of sport coming up and what better way to celebrate it than with our best ever summer of giveaways. This is a win-win for hoteliers who can look forward to showing their guests the best sport on offer while enjoying a whole host of bonuses to help them drive revenue over the summer period.”
Sky Sports venues can find out more about the Summer Six giveaways by visiting https://business.sky.com/summer-six. Venues can also take advantage of a summer calendar detailing all of the fantastic sport coming up on Sky Sports over the next few months by visiting https://business.sky.com/summer-six-uk/.