The new digital outdoor ad campaign, which continues the ‘There’s a Beer for That’ integrated marketing campaign to reignite Britain’s love for beer, highlights that beer is a great and surprising complement to food.
The ads depict a range of foods, including a challenging burger, complete with lobster claw and a play on the UK’s street-food craze – Kung Fu Schnitzel. These quirky, fun and unexpected food moments are paired with the message that ‘There’s a Beer for That’, highlighting the versatility of beer as an accompaniment to food.
The outdoor campaign launches on 24th August for five weeks and will see adverts appear in train stations, roadside and high streets in London, Birmingham and Manchester in the late afternoon and evening hours as people are thinking about eating out or in. The campaign follows on from a recent rerun of last year’s cinema and TV campaign also created by SapientNitro.
Mark Hunter, Executive Creative Director at SapientNitro, said: “Food and drink are such a huge part of British culture, so with the British Beer Alliance we looked to create an integrated story across media channels and digital to show how beer in all of its flavours and styles can really add to the enjoyment of a meal out or at home.”
David Cunningham, There`s A Beer For That, Programme Director, said: “Our outdoor campaign celebrates Britain’s exciting food culture and the brilliance that beer can bring to food. SapientNitro has created eye-catching ads to inspire people to choose beer to accompany their meals. It is an important part of this year`s overall programme which I believe is really contributing to beer`s renaissance in the UK”