3M has created a dedicated microsite offering free expert advice about water filtration for businesses ranging from pubs and high-street restaurants to servicing companies.
The ‘one stop’ portal – www.3M.co.uk/waterquality – has been designed to help companies save money and improve the quality of their food and drink through water filtration.
It contains easy-to-follow videos and informational brochures covering everything from the benefits of water filtration to points to consider when selecting devices.
To ensure that the information is as relevant and focused as possible, the science-based technology company has produced two separate versions of each of these materials. The first versions of each are tailored to pub and high-street restaurant owners and equipment managers. The second are aimed towards servicing company professionals.
Visitors to the webpage can also ‘contact an expert’ from 3M through the website, allowing them to ask questions about any aspect of water filtration, including queries specific to their workplace. This feature provides a personalised way for users to benefit from the company’s many years of experience in developing innovative water filtration solutions for a wide range of industries.
3M application engineer Oliver Rudman said: “Pubs and high-street restaurants are increasingly recognising the benefits of water filtration and investing in this technology. As a result, servicing companies are also focusing heavily on their offering in this area.
“However, with such a wide range of options available, it can sometimes be difficult for these businesses to know which will best suit their particular needs, and what they need to consider when selecting water filtration solutions.
“Much of the information that is readily available is quite general. This can mean that busy professionals have to spend a long time sifting through materials that aren’t completely relevant to them. We wanted to provide tailored advice for different industry professionals, in order to make our content as clear and relevant as possible to various audiences.
“3M’s new microsite brings together everything businesses need to know about water filtration in an easy-to-use and completely free format, which we hope companies will find useful.”
For more information, visit www.3M.co.uk/waterquality