Whole Earth Peanut Butter and Team GB Cyclist Dame Laura Kenny have unveiled a selection of nutritious pancake recipes to encourage those looking for a delicious, athlete-fit upgrade this Pancake Day.
London, February 12th, 2024 – This February 13th, Whole Earth introduces a mouth-watering, nutritious twist to traditional pancake recipes. The team has unveiled the ‘Better Batter’ recipe concept, adding a healthy boost of protein by incorporating the nation’s beloved Whole Earth Peanut Butter into the traditional pancake mix.
To celebrate, Whole Earth teamed up with Team GB athletes to sample the ‘Better Batter’ and other recipes, to showcase how to celebrate Pancake Day like an Olympian, ahead of the Paris 2024 Olympic Games this Summer.
Team GB Cyclist, Dame Laura Kenny, commented: “In the run-up to the Olympic games, I love to get my protein fix where I can. Being able to add a nutritional boost to my pancakes is a bonus! Whether it’s added to the pancake batter for a delicious peanut butter twist or smothered on top using Whole Earth’s Peanut Butter Drizzler – or even better yet, both! Whole Earth is definitely my go-to ingredient this Pancake Day, and I encourage anyone looking for nutritious fuel to try out these recipes with me!”
Renowned for its commitment to wholesome ingredients and natural goodness, Whole Earth aims to revolutionise pancake batter and toppings. By incorporating the brand’s classic Whole Earth Smooth Peanut Butter (RRP: £4.50) into the pancake batter or smothering with Whole Earth’s Peanut Butter Drizzler (RRP: £3.30) – the only squeezy peanut butter available in major UK supermarkets – pancake lovers can elevate their creations with unparalleled flavour and nutrition.
Marketing Controller, Nicola Turner from Whole Earth, added: “We’re excited to celebrate Pancake Day in true Whole Earth style by bringing a nutritious and delicious twist to the humble pancake. Whole Earth prides itself on its delicious, wholesome and natural foods and whether you like to spread or drizzle Whole Earth peanut butter is the perfect partner this Pancake Day.
To find out how to make ‘Better Batter’ this Pancake Day and try Whole Earth’s delicious peanut butter pancake recipes and toppings please see recipes below and follow us at @wholeearthfoods on Instagram or TikTok.