MILLENNIUM HOTELS AND RESORTS RELAUNCHES GLOBAL GUEST LOYALTY PROGRAMME, MYMILLENNIUM

MILLENNIUM HOTELS AND RESORTS RELAUNCHES GLOBAL GUEST LOYALTY PROGRAMME, MYMILLENNIUM

Unlock endless experiences, rewards, and personalised stays

Global hospitality brand, Millennium Hotels and Resorts (MHR) is proud to announce the relaunch of MyMillennium, its global travel loyalty programme.

Designed to offer its members elevated benefits and cement its commitment to deliver exceptional experiences for guests, MyMillennium allows members to earn and redeem rewards across stays, dining, and more, while unlocking exclusive member rates and experiences across MHR’s expansive portfolio of properties.

With this relaunch, MyMillennium introduces three distinct membership tiers: Classic, Silver, and Prestige, with increased benefits as members progress up each tier.

Guests can book stays or dine at any participating hotel or restaurant, earn MyPoints, and enjoy promotions that cater to their specific preferences, creating a seamless and enriching travel experience.

“The relaunch of MyMillennium is a significant milestone for Millennium Hotels and Resorts, representing months of in-depth research and dedicated effort. We designed MyMillennium to deliver meaningful moments in a personable manner where members can accumulate and redeem their MyPoints in ways that best serve their travel needs. Our goal is to help our members celebrate life’s milestones, whether they’re ticking off a bucket list destination or enjoying a quick business trip with seamless, fuss-free stays.” shared Carolyn Wishnowski, Director of Global Branding, Marketing, and Loyalty at Millennium Hotels and Resorts.

Welcoming a new wave of travellers At the core of this relaunch is Millennium Hotels and Resorts’ steadfast approach to understanding the evolving preferences of its guests, which is reflected in the company’s five key brand pillars:

• Food & Beverage Innovation,
• Sustainability,
• Digital Innovation,
• Curated Personalised Guest Experiences, and
• Wellness Offerings.

These pillars will redefine the future of hospitality, offering a blend of experiences designed to meet the expectations of today’s discerning travellers—experiences that members can fully enjoy with the relaunch of MyMillennium.

The relaunch serves as a launchpad to redefine the hospitality landscape through experiences shaped by sustainability, world-class dining, and tailored guest offerings.

Unlocking endless perks and celebrating milestones With the relaunch of MyMillennium, Millennium Hotels and Resorts invites travellers to embark on a journey where personalisation meets innovation. This refresh arrives at a pivotal time when travellers are expecting more than just accommodation – they desire meaningful experiences to forge unforgettable memories.

MyMillennium is thoughtfully designed to offer exclusive benefits from the moment members join while unlocking a world of tailored rewards as they continue to travel across the globe with the brand. This includes:

• Redeeming their MyPoints for exclusive rewards, from complimentary room nights, room upgrades, dining vouchers and online shopping on over 100 brands through the MyRewards platform
• Exclusive member rates and offers on MHR properties and restaurants
• Priority Check-in and Check-Out

As members progress through the tiers of the programme—Classic, Silver, and Prestige— they are rewarded with more exclusive perks, catered for each individual.

The updates to the MyMillennium global loyalty programme mark a significant shift from the current two-tier system to a more nuanced three-tier structure. Presently, the programme comprises two membership levels: “Member” for those with 0-9 qualifying nights and “Prestige” for those who accumulate 10 or more qualifying nights within a calendar year. In
2025, the revamped programme will introduce an intermediate “Silver” tier, adding more exclusivity and rewards for members with 10-19 qualifying nights, while those with 20 or more nights will now fall under the “Prestige” tier.

This enhancement is designed to offer members more opportunities for progression and additional benefits as they extend their stays, providing greater incentive and recognition for loyalty at multiple levels. Additionally, new members will receive a welcome gift: a USD $20 dining credit, allowing them to experience the brand’s global dining offerings.

The introduction of the new Silver tier serves as a stepping stone between the Classic and Prestige tiers, designed to enhance the membership experience for frequent travellers. To qualify, members need to stay a minimum of 10 nights or accumulate a spend of USD $625 within a calendar year. Silver members earn 15 points for every USD $1 spent on rooms, incidentals, or in-house guest dining, and 5 points for every USD $1 spent on food and beverages by non-staying guests. This tier offers a range of enticing perks:

• Early check-in and late check-out,
• Welcome Amenities upon check-in,
• Complimentary meals for children,
• Exclusive invitations to MyMillennium events, and more.

It creates a compelling option for travellers seeking more flexibility and enhanced experiences, while offering valuable rewards for their loyalty and reimagining the way they travel.

The Prestige tier also receives an upgrade, with Prestige members earning 20 points for every USD $1 spent on rooms, incidentals, or in-house guest dining, and perks such as club lounge access and complimentary room upgrades. These elevated benefits aim to offer our most loyal members an unparalleled experience when staying or dining with us.

In a major enhancement to the programme, Classic members receive 15% off dining, while Silver members enjoy 20% off, and Prestige members are rewarded with an impressive 25% off their dining experiences. This new benefit reinforces MHR’s commitment to offering more personalised rewards, elevating both dining and travel experiences for loyal guests.

Millennium Hotels and Resorts is also proud to introduce MyMillennium BIZ, a new loyalty programme for corporate bookers, replacing the former MyMillennium Pro. The programme offers tailored perks and rewards, including:

• 4 MyPoints for every USD $1 spent on corporate room bookings and MICE services
• 7,500 MyPoints bonus for first-time business stays

Corporate clients also benefit from exclusive Millennium Meetings offers, such as 5X MyPoints, complimentary late check-out, and room upgrades for group bookings. This launch complements the broader revamp of the MyMillennium loyalty programme.

Saurabh Prakash, Interim Chief Operating Officer & Chief Commercial Officer at Millennium Hotels & Resorts, said, “The relaunch of MyMillennium and the introduction of MyMillennium BIZ reflect our commitment to delivering tangible benefits to our valued guests and corporate clients alike. These programmes are designed not only to reward loyalty but also to provide a deeper understanding of our guests’ evolving travel needs.

By aligning with our brand’s five core pillars—thoughtful service, memorable experiences, quality, consistency, and sustainability—we are ensuring that both leisure and corporate travellers receive a tailored, seamless experience that enhances their journey with Millennium Hotels and Resorts.”

Guests can sign up for MyMillennium at: https://www.millenniumhotels.com/en/my-
millennium/sign-up/

For more information about MyMillennium please visit
https://www.millenniumhotels.com/en/programmemes/my-millennium