Luxury Down Hall Hotel, Spa & Estate reports strong growth with the hotel’s gross profit up 50%, fuelled by increased occupancy and the introduction of engaging initiatives and events, attracting new and returning guests to the hotel.
Situated in the Essex countryside, set across 110-acres of woodlands and greenery, Down Hall has undergone an extensive refurbishment, elevating its Bedrooms, and Terrace, introducing the elegant Fox Bar and launching The Potting Shed, a new breakfast room and private meeting space.
Over the last 12 months, the country house hotel and spa has grown the team from 80 to 180 employees, welcoming over 3000 new guests. The property has hosted a full calendar of external events and initiatives, from its successful ‘live from the lawn’ weekend music sessions to outdoor cinema screenings with Enchanted Cinema, dog-friendly Pop + Bark festivals and even a horse hacking event. It has also developed its own gin – Down Hall Garden Gin – with ingredients foraged directly from the hotel’s Kitchen Garden.
As planning takes place for 2024, a new programme of events has been confirmed by the hotel, including the arrival of a Sunday feasting menu in the new casual Potting Shed restaurant; jazz afternoon tea; family-friendly ‘princess banquets’; and a dedicated wellness programme featuring quarterly yoga retreats and outdoor gong bathing to continue broadening its target market.
The success of Down Hall has been acknowledged with the hotel receiving several prestigious accolades this year. This includes winning Large Hotel of the Year at the East of England Tourism Awards; LUXlifestyle Luxury Hotel of the Year; Historic Wedding Venue of the Year at the Essex Wedding Awards, receiving 2 AA Rosettes for The Garden Room; runner-up at the Meetings Industry Association for Best Sales and Marketing Team; and Executive Head Chef Robert Pearce being shortlisted for the Hotel Cateys Chef of the Year. This is a testament to the ongoing dedication and hard work of the 100 plus team members employed at the hotel, committed to providing best-in-practice service to guests.
Hotel General Manager Linden Beattie comments: “This has been a transformational year for the hotel with our gross profit up 50%. It is a privilege to lead the team and our success is down to their commitment – they constantly go above and beyond to create lasting memories for our guests. I am thrilled with all that has been achieved over the last 12 months and I look forward to continuing our success in 2024”.
Down Hall Hotel & Spa
Matching Road, Hatfield Heath
Essex CM22 7AS
T: 01279 731441 www.downhall.co.uk
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