ADAGIO, the European leader in aparthotels, announces the signing of a strategic partnership with the navigator Eric PÉRON, for a brand new sporting event, the Arkea Ultim Challenge, the first race around the world, solo, in a maxi-trimaran. ADAGIO will be the title partner of this multihull, owned by Ultim Sailing.
The Arkea Ultim Challenge – Brest, around the world from West to East, via the 3 capes (Good Hope, Leeuwin and Horn), represents a real human and technological challenge that Eric PÉRON will have to confront against five other navigators including the prize lists are among the most extensive in French sport. The start of this global event will be given on 7th January 2024 in Brest.
This collaboration between ADAGIO and Eric PÉRON, skipper with numerous podiums, illustrates not only ADAGIO’s desire to engage in daring projects to develop its notoriety, but also its ambition to explore and support human and entrepreneurial adventures, along with having a strong local impact.
Making a difference, offering unique moments of exchange and exceptional experiences, creating emotion, giving meaning to the collective are all affinities that brought together the adventurer and the new sponsor.
Ocean racing embodies values that are important to the aparthotel brand: audacity, innovation, responsibility, ambition, performance, a taste for commitment and surpassing oneself as well as team spirit, collective and sharing. The Finisterian’s authentic personality, passion for travel and determination to push the limits immediately won over the ADAGIO teams.
This sporting partnership was initiated by the Sport&Co agency, a sports marketing agency, a subsidiary of Hopscotch Sport. French Touch Oceans Club, Eric PÉRON’s historic partner club, also supports the project.
Eric PÉRON declared: “I am very happy and proud that ADAGIO has chosen to take on this challenge alongside me, this is excellent news! I have desired to participate in this project in the Arkea Ultim Challenge Brest for a long time; we dared to launch it last winter with French Touch Oceans Club, my partner club for five years. With the trust of ADAGIO, for whom this will be a first experience in ocean racing, is an immense privilege. Participating in this very first solo world tour aboard an ULTIM is not trivial; I know that I will be supported by ADAGIO and all of its collaborators. I look forward to flying their colours high and sharing great moments with them throughout this incredible adventure.”
Virginie BARBOUX, Senior Vice-President Customer and Marketing at ADAGIO continues:
“ADAGIO is at a structuring and ambitious stage in its development. We were looking for a differentiating and innovative sports projects to partner with to strengthen ADAGIO’s notoriety and embody our values of Audacity, Sharing and Responsibility. The meeting with Eric and his team convinced us that participating in this unique and exceptional solo offshore race would allow us to make our brand resonate in the most beautiful way and to experience an individual and collective human adventure outside the common. Eric will benefit from the support of the 129 aparthotels in our network and his 1,200 committed employees.”
