Best Western Hotels, the Swan and Shrubbery, are enjoying uplifts in bookings and rates as a result of implementing Guestline’s cloud hosted property management system, Rezlynx. The Somerset hotels have joined the growing number of Best Western GB members who have implemented Guestline’s Two–Way Best Western Interface, which is being cited as the ‘most popular choice’ amongst members.
The Best Western Plus Swan Hotel and The Best Western Shrubbery Hotel chose Guestline’s proven solutions to enable them to manage and grow their properties, centralise operations across both properties and to comply with Best Western’s mandate.
In just 3 weeks since the install, the Shrubbery Hotel has achieved a 20% uplift in room sales and over 8% increase at the Swan Hotel thanks to increased exposure across multiple channels and closer rate management. Last room availability across all channels has also helped boost direct bookings at both properties.
Mark Tobin, General Manager for both hotels said ‘The whole installation from first inception to final completion and go live went extremely smoothly thanks to careful planning and efficient execution. Both properties are already experiencing an uplift in occupancy and I am sure that in time as we learn to manage the system to its absolute maximum we will equally increase ARR and room yield.
Over 40 staff from both sites were put through a rigorous programme to learn the full functionality of the systems from front of house through to EPoS. The trainer’s knowledge of the products and their understanding of the business was second to none. As the system is simple to use and easy to navigate, doing everything the hotels require, the staff have picked it up in no time at all. The system is versatile and will be able to grow and expand in line with the group’s expansion plans.’
The Guestline solutions are repeatedly being selected as an essential tool for Best Western hotels. Joanne Cook, Best Western GB Business Change Manager added, ‘Our partnership with Guestline continues to flourish and this vendor is now the most popular choice for Two-Way PMS Interface installations amongst Best Western GB members.
We are pleased with our successful partnership with Guestline who are providing a first class service to our properties that range from the larger 120 bedroom hotels right through to the smaller 16 bedroomed properties.”
Mark Tobin continued, ‘Changing a system is always unsettling and it’s an unnerving time for all concerned. The Guestline systems weren’t the cheapest on the market, but the value for money was phenomenal – you certainly get what you pay for…and more!
As this is the best solution currently on the market to serve our needs and deliver results, we have definitely made the right decision to move systems – the switch to Guestline wasn’t a sale, more of a new partnership.’
The Best Western Plus Swan Hotel is a 48 bedroomed property with suites and self-catering apartments located in Wells, sitting directly opposite the west front of Wells Cathedral. The Best Western Shrubbery Hotel consists of 21 individually furnished, en-suite bedrooms, situated in Ilminster, Somerset.
For more information on Guestline systems, visit www.guestline.com