The latest spend report from Barclaycard has revealed that consumer spending climbed 3.8 per cent in the first quarter of 2015, compared with the same period last year. Non-essential but nice-to-have experiences and items have seen the most significant uplift with spending on restaurants, entertainment and electronics increasing by 17 per cent, 11.9 per cent and 6.6 per cent respectively.
The Barclaycard Consumer Spending Report, which takes an in-depth look at consumer spending patterns and attitudes, finds that consumer confidence in the economy is rising, with almost half (45 per cent) of Britons now feeling positive about the UK’s economic outlook, up from 38 per cent at the end of 2014.
The impact of record low CPI inflation, salary rises and falling commodity prices are having an impact – three quarters (74 per cent) are no longer worried about living within their means each month – 10 per cent more than six months ago. A narrow majority (52 per cent) also feels confident with their job security – up from 47 per cent at the end of 2014. As a result, almost half (47 per cent) of consumers anticipate they will spend even more in the next few months, with 24 per cent saying they ‘have been cautious for a long time’ and want to treat themselves for a change.
This is welcome news for boutique hotels, which now have the opportunity to make the most of this turn in attitude, encouraging custom through targeted marketing campaigns and more specifically, restaurant promotions. The survey also showed that more than a quarter (27 per cent) of consumers are planning days out to amusement parks, museums and aquariums in the coming months and 24 per cent say they plan to visit more restaurants during the coming quarter.
However, next month’s General Election is causing some caution. The majority of consumers (56 per cent) are concerned about its potential impact on their personal and household finances, no matter who wins. Almost one in five (19 per cent) is planning to postpone major purchase decisions until the results of the election are known. Chris Wood, managing director at Barclaycard, said: “Confidence in economic conditions is empowering consumers to begin to spend again on life’s little luxuries. As a result, in the first quarter of the year we see a significant uplift in consumer spending on dining out.
“Despite some caution around the upcoming General Election, this looks set to continue –households are already planning more days out together as the summer approaches. This is an encouraging start to 2015 for consumers and retailers alike.” London is powering this growth in consumer spending with the largest year-on-year uplift in spending (4.9 per cent), closely followed by the North West (4.1 per cent) and West Midlands (3.6 per cent). This is consistent with Barclaycard’s consumer confidence findings, which show that 64 per cent of Londoners feel confident about spending more on non-discretionary items, as do 61 per cent of consumers in the North West and 58 per cent of those in the West Midlands.