Leading hotel and spa textiles supplier, BC SoftWear, has been working closely with a series of new partners to ensure its bespoke robe and towel designs artfully complement the hotel’s overall scheme.
The new partnerships, all with brand new UK hotel developments, include Haycock Manor in East Anglia and Cashel Palace in County Tipperary, Ireland.
“What’s significant is that each of these hotels have all opted for something uniquely different, something above and beyond,” explains BC SoftWear CEO and founder, Barbara Cooke. “Take Cashel Palace for example. We worked closely with the project’s interior designer who wanted all the towels, robes and spa linen to match the interior colour scheme exactly. We were able to ensure all our products matched precisely, down to a specific pantone number.
“This is the level of detailed thought nd planning hotels are now putting into design – everything down to the towels and robes must complement the scheme. White towels and robes have been the standard in high-end hotels for the 20 years that BC SoftWear has been in business. Now properties are being much bolder and, in particular, choosing colour. Even 10 years ago, anything other than white was unheard of.
“Each of our new partner hotels have made a shift towards uniqueness, some with colour, some with the exceptional quality of the robe they’ve select, some with intricately stitched motifs and bespoke embroidered labels. This move towards creating something entirely distinctive for a property is also fuelling retail, as the shift up in quality means guests are increasingly tempted to purchase their robe as a memento.”
BC SoftWear has also created a bespoke forest green colour and neck label for the Gleneagles Townhouse to match the hotel’s colour scheme and The Retreat at Elcot Park has selected BC SoftWear’s towels and robes for both the hotel and spa, using an unusual slate grey robe in the bedrooms. Barbara continues: “We’re delighted to be working with the very best in the business to provide hotel guests with the luxury experience they deserve at each of these new facilities. We’re committed to playing our part in making sure every customers’ experience is the very best it can be.”
BC SoftWear is already the towelling company of choice for many of the UK’s most prestigious hotels including Chewton Glen, Pennyhill Park, Champneys, Cliveden Hotel and Spa, and Fairmont St. Andrews Hotel & Spa.