OPENING OF RICHMOND SITE IN LONDON IS CENTRAL TO BRAND’S AMBITIOUS PLANS TO SHAKE UP THE CHOCOLATE MARKET
Knoops (www.knoops.co.uk), the pioneering British brand that is revolutionising chocolate drinks with its fully customisable chocolate percentage menu, is growing its site portfolio with the opening of a sixth store, in Richmond in London on 1 George Street.
This expansion has been facilitated by the brand’s successful navigation of the Covid pandemic, in which it was able to maintain business and grow sales through a takeaway offering and e-commerce platform. Opening new sites is central to the brand’s growth plans and part of its mission to shake up the chocolate market by reaching as many consumers as possible and by making drinking chocolate a memorable and joyful experience.
Knoops is led by international chocolatier Jens Knoop, who founded his brand on the original concept of Knoopology: the art of crafting the perfect chocolate drink. The brand launched in 2013, opening its first store in Rye, East Sussex, and, including Richmond, it now has five further outlets across key London neighbourhoods, such as Kensington and Chelsea, and a coastal store in Brighton.
Tori Nunn, CEO UK of Knoops comments: “Strong trading throughout Covid has enabled Knoops to push forward with its growth plans. Our latest store opening in Richmond is part of our strategy to make our in-person Knoopology experience accessible to as many consumers as possible as the business seeks to revolutionise chocolate drinking in the UK”.
Each site serves different drink choices for every mood and season, from warming Hot Chocolates and Mochas to decadent Milkshakes and Iced Chocolates as well as a menu of teas and coffees.
Individuals can choose from the full range of chocolate percentages for their bespoke hot chocolate experience. There are over 20 different types to select, from a sweet, creamy 28% White all the way up to the deep, rich cocoa flavour of the 100% Extra Dark from the Solomon Islands.
Shoppers can also purchase gifts and keepsakes from the store, including the pioneering new cookbook, Knoops – Chocolate recipes through the day. The recipe book features 40 drinks and 20 dishes, all created using Knoops chocolate flakes and ingredients found in most kitchen cupboards.
Knoops Richmond will open on 22nd October in Richmond town centre on 1 George Street.
Address: 1 George St, Richmond TW9 1JY
Email: ric[email protected]