Matthew Clark, the UK’s largest national on-trade wholesaler, has chosen to list the super-premium English Gin, Brockmans, throughout business. Brockmans is one of just 28 super-premium gin brands in the company’s overall portfolio. The total gin category grew by 9% last year in volume terms and 16% in value terms, marking a significant trading up to super premium gins. This growth is accelerating with value growth in the 3 months to 31 January 2016 up by 18% compared with the same period last year (Source: WSTA).
The latest listing further confirms Brockmans Gin as not just a fast-growing brand but as one which has become a label with serious intent both in the UK and globally. A ‘New Western’ style gin, Brockmans has grown swiftly to become an important part of many on-trade and off-trade portfolio offerings.
Brockmans Gin, a 40% ABV super-premium gin made in England and packaged in stylish black glass, brims with botanicals and berries – including coriander, juniper blueberries, blackberries and bitter sweet Valencian orange peel – that combine to make ‘a gin like no other’. Its distinctive tactile black glass bottle with baroque-style embossing looks as stylish as the gin tastes.
Stuart Westwood, Product Marketing Manager for Spirits at Matthew Clark said: “We added Brockmans Gin to our range in January as it offers a point of difference to the traditional juniper or citrus gins already in our range. Brockmans and Indie Brands have done a great job of building demand with a number of our customers and we are seeing new listings on a weekly basis”.
According to Matthew Clark’s research, 87% of consumers say they ‘drink or would drink’ cocktails if available. Offering interesting spirits brands such as Brockmans – the ‘gin like no other’ – taps into this interest in new as well as classic, beautifully made cocktails.
“We are delighted to be listed by Matthew Clark,” says Bob Fowkes, Brockmans’ co-Founder and Marketing Director. “This further underlines how Brockmans has rapidly risen to become a significant global super-premium gin. It is a gin like no other and therefore plays an important and distinctive role in the portfolio offering of Matthew Clark”.
For the Matthew Clark Gin Brochure visit
https://www.matthewclark.co.uk/latest-news-blog/news/gin-vol-2/