Brockmans Gin has confirmed that it will be changing its distributorship arrangement in Spain, one of the brand’s most buoyant markets, with effect from 2 May 2016. Brockmans will be appointing Osborne SA as its exclusive importer for the domestic and Duty Free markets of mainland Spain, the Balearic and Canary Islands, Gibraltar and Andorra.
For some years, the Brockmans team has worked closely with The Water Company and the brand owners have expressed gratitude to them, as the brand has grown significantly in Spain as a result of the hard work of many people, not least The Water Company (TWC) team. TWC has worked with the brand since its launch in Spain in 2010.
Brockmans is an immensely popular consumer choice in Spain, where it has grown at an average annual rate of over 60% since its launch and is the fastest-growing super-premium gin brand in the Spanish market, according to AC Nielsen data.
The brand now needs to move to its next stage of growth, requiring a larger sales force and a broader distribution platform in both off- and on-trade.
Commenting on the change, Neil Everitt, co-Founder and CEO of Brockmans, said: “The Brockmans team is very grateful to TWC for all their work with the brand since our launch in Spain. They helped to establish the distribution base in what has become one of the main markets globally for super-premium gin. We are poised for accelerated growth in this important market and the time is now right for us to work with a bigger partner offering greater reach in-market”.
The brand owners are confident that Osborne, with its strong consolidated presence in the Spanish market and its successful track record of brand building, will provide Brockmans with the strengths needed for the coming years of further anticipated growth. Mr Everitt added: “Osborne SA was selected after much careful thought. The firm is one of the largest spirits companies in Spain and offers a very good understanding of premium brands based on its existing portfolio. This strength in depth fits well with our future growth strategy”.
The Brockmans country manager for Spain is Robert McArdle who will work closely with the new distribution partners.
Brockmans is a fast-growing global super-premium gin brand and is now selling in 40 countries including Australia, Austria, Belgium, Canada, France, Germany, Ireland, Luxembourg, USA, Norway, Switzerland and the UK.
Its distinctively different taste profile has led to Brockmans being described as a ‘gin like no other’. The top note of Bulgarian coriander marries beautifully with blueberries and blackberries; the bottom note of juniper berries from Tuscany together with the dry, bitter-sweet peel of Valencian oranges, elongates the deeper tones and serve to give Brockmans an intensely smooth, distinctive and elegant taste.
