Luxury linen brand, Liddell, has now been fully integrated into the Vision Support Services group after being acquired by the textiles giant in 2008.
However, whilst the 150 year old brand will now be operating solely as Vision, the heritage rich Irish name will be kept alive, as it lends its name to the group’s luxury hospitality range of products.
Laurie Thomas, MD of Vision Support Services explains; “We bought Liddell out of administration in 2008 as we felt it was a niche brand with a prestigious customer base. We’ve worked hard to build this over the years, with Liddell utilising our global network off overseas offices and manufacturing and distribution partners.
“The brand is now where we want it to be and so integrating it fully into Vision’s operations was the next logical step.”
Vision has also integrated the Hilden brand into its business, Hilden – dating back to the 18th century, has become Vision’s performance range of linen.
Laurie continues: “Uniting our brands in this way and becoming one global company with these core product ranges has allowed us to strengthen our proposition in the market place and further paves the pathway to unprecedented growth. It was difficult to grow as three different companies, so this ensures our future as the leading global supplier and distributor of textiles.”
What can customers of Hilden and Liddell expect now? Laurie says: “As Hilden and Liddell have been under the Vision umbrella for so long already it has been a very seamless integration. Therefore, not much will change. Customers can still expect to speak and deal with the same people every day and receive and order the same great product. The only difference will be is that these products will be sold by Vision and their account managers will work for Vision.”
Laurie stressed: “The only changes our customers will notice are positive ones. This move will eventually allow us to offer more competitive pricing, an enhanced service, a wider product range and allow us to focus more on product innovation.”
Vision Support Services is the leading distributor and supplier of specialist, performance and luxury textiles to global leaders in hospitality, healthcare and retail markets.
If you are a customer of Hilden or Liddell, and wish to find out more about Vision, visit www.visionsupportservices.com.
