Sheffield based Binghams have launched their new Potted Pulled Pork into 130 Morrison stores across the Yorkshire, Midlands and North East regions from today. Binghams Potted Pulled Pork keeps true to the brand’s quality values by supporting British Farmers and only uses British sourced Pork.
Prime British Pork shoulder is used in the recipe – which is slowly cooked and then pulled into strips. “2015 has seen an incredible amount of media and chef focus on pulled meats and it made sense to apply this trend to our innovation and that’s how our Potted Pulled Pork came about” said Peter Moon, MD.
“Binghams is well known and loved across the North and Midlands and our customers are incredibly loyal to the brand – it is fantastic that Morrisons are supporting a local Yorkshire brand and launching our new product into their stores” commented Peter Moon, Binghams MD. “We are looking forward to working in partnership with Morrisons and will do everything that we can to make this activity a success for both Morrisons and Binghams!”.
It is hoped that the new product will appeal not only to existing customers who enjoy the traditional taste of our British potted beef but also attract new younger, family consumers to the brand.
“We might be a brand with 100 years of heritage but there’s plenty of life and vitality in us! This is just the start of further activity we have planned for 2016” said Peter Moon.
The relaunch is being supported with a targeted consumer marketing plan including Social Media and local press activity.