In 2012, ADA Cosmetics International was the first German manufacturer to launch a hotel cosmetics series with ingredients that are based on Fair Trade. Currently, this series is being relaunched: FAIR CosmEthics now bears the Fairtrade seal. This is a significant benefit for hotels since the Fairtrade trend is booming. Eight out of ten consumers know and trust this seal.
Kehl, November 2015 – ADA Cosmetics International (ADA) was the first German company to launch a body care line (Fair Trade) made from fairly traded ingredients in 2012. Now, the series has been refined under the name FAIR CosmEthics. As one of the world’s first hotel cosmetics series it has been awarded with the well-known Fairtrade seal and, accordingly, complies with the requirements of international Fair Trade standards. Only since 2014 has this been possible for cosmetics products manufactured in Germany.
The seal stands for ethical actions, sustainability and transparency and, thus, builds a bridge between producers and consumers. In that sense, FAIR CosmEthics is perfect for sustainability-oriented hotels that want to offer cosmetics products to complement their guests’ responsible lifestyle. “Fair Trade is one of our primary concerns, which this series helps to support,” says Sylvia Jensch, ADA’s Marketing Director.
Shower gel, shampoo, hair and body shampoo as well as liquid soap by FAIR CosmEthics contain Fairtrade-certified cane sugar; body lotion, conditioner and soap contain Fairtrade-certified brazil nut oil. The series, which is purely plant-based and pH-adjusted, exudes a fresh and fruity scent. Playful, floral notes are embraced by warm, woodsy aromas and lend the products an expressive individuality. The cosmetic series is presented in a modern tube design. Also, liquid soap and hair/body shampoo are available in recyclable “Smart Care” and pump dispensers.
PHOTO – Copyright: ADA Cosmetics
With FAIR CosmEthics by ADA Cosmetics hoteliers are committing to ethical values while distancing themselves from the competition.
Fairtrade in Short
The Fairtrade seal is an independently controlled product seal for Fair Trade. Its goal is to inspire more responsibility in consumption and, thus, reduce poverty in the world. Fairtrade is synonymous with ethical actions, sustainability and transparency, building a bridge between producers and consumers. People who purchase Fairtrade products are making a specific, sustainable contribution to the lives of farmers. Currently, 1.5 small farmers and workers in 74 countries are benefitting from the Fair Trade concept.
FAIR CosmEthics |
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| Body Cleanser | 30 ml tubes |
| Hair Shampoo | 30 ml |
| Hair Conditioner | 30 ml |
| Body Lotion | 30 ml |
| Soaps | |
| Cream Soap | 15 g + 25 g |
| Smart Care Dispenser | |
| Liquid Soap | 300 ml |
| Hair & Body Shampoo | 300 ml |
| Pump Dispenser | |
| Hair & Body Shampoo | 300 ml |
| Liquid Soap | 300 ml |
| Body Lotion | 300 ml |
| Extra | |
| Gift Box | 4 tubes, 25 g Soap |
For further information, please visit https://www.ada-cosmetics.com/