Formica® laminate helps deliver a premium room experience inside the Snoozebox hotel

Formica® laminate helps deliver a premium room experience inside the Snoozebox hotel

Design consultancy tangerine worked with Snoozebox to redesign its innovative portable hotel, specifying Formica® laminate to help maximise guest spaces and create a premium feel. The first unit of these new Snoozebox rooms has been deployed as part of the larger Snoozebox hotel in Cardiff, during the Rugby World Cup.

“We wanted to achieve a premium guest experience within a small space, while meeting the demands of transportation,” says Monica Sogn, Senior Designer at tangerine. “To accommodate guests with different needs within the same compact 3.6m x 2m x 2m room, we have developed seven different en-suite arrangements, including a day room and a variety of sleeping arrangements.”

Monica continues: “We selected Formica® laminates because they offer a great range of colours and textures that helped create a premium feel for the hotel rooms. The material suits the needs of portability, offering a light, durable solution that is easy to maintain and meets the appropriate fire and safety standards. The manufacturer found Formica® laminate easy to install, which helped the project run on schedule and delivered a professional result.”

In such tight proximity, part of the challenge for tangerine according to Sogn was “choosing materials that would elevate Snoozebox’s brand and improve the quality of the guest’s experience, whilst also meeting the technical needs”. Despite practical and regulatory requirements being vital in any hospitality environment, tangerine did not want to neglect the comfort of the consumer.

Specifying Fossil in Rigato finish from the Formica® Colors range for the feature walls, complementing the bespoke textiles of the sofa upholstery and curtains, gave the space a sense of cosiness with an added dose of colour. To act as a blank canvas to build upon, Baikal, a warm and neutral tone was specified for all the walls and fronts of the beds; for parts of the ceilings in the Snoozebox rooms, Soft White was installed, helping to create fresh and clean feel to the room.

The Snoozebox Rugby Hotel has received nothing but positive feedback from guests and with appearances on ITV and Sky Sports News, the new Snoozebox event hotel has left a clear stamp on the events industry.