Virgin Hotels has announced plans to open a new hotel in Dallas, which is scheduled to open in 2018.
The lifestyle hotel brand, founded by Sir Richard Branson, will launch a new 200-bedroom property in the Design District of the city also featuring multiple dining and drinking outlets, The hotel will also be home to the brand’s flagship space, The Commons Club, a rooftop terrace with a pool, gym and spa, plus numerous meeting spaces.
Virgin Hotel Dallas will mark the brand’s second acquisition in the portfolio, joining Virgin Hotel Chicago, which opened in January and became the first hotel from the Branson empire. The hotel will be developed by Dunhill Partners, Vinculum Partners and The Crosland Group, and located in a new build within 33 acres that Dunhill Partners acquired in 2014.
Virgin Hotels CEO, Raul Leal, commented: “We’re ecstatic to be a part of the new fabric of the Dallas Design District, and play a role in continuation of the neighbourhood’s growth. With chic stores, eclectic galleries and upscale restaurants, we expect Virgin Hotels Dallas to move into the neighbourhood seamlessly, as its aesthetic and offerings will attract the growing local creative class and business travellers that will call the Design District home.”
Virgin Hotel Dallas is scheduled to officially open in 2018, with properties in Nashville and New York expected to launch next. The brand will continue to explore other opportunities in cities such as Boston, Los Angeles, Miami, Austin, Seattle, San Francisco, Washington DC, and London; locations where it is pursuing hotel and office conversions and ground-up development.