As part of its 10–year anniversary celebrations, Moxy Hotels has revealed plans to reach the 100-hotel mark in Europe by the end of 2025, with the anticipated addition of 17 hotels, including three market entries in Spain, Türkiye and Luxembourg.
Since its global launch in Milan, Italy, in 2014, Moxy Hotels, has redefined the hospitality experience for the next generation of travellers with its industrial design, buzzing social spaces and bold programming. It has also been breaking the rules of a conventional hotel stay – from guests checking in at the bar with a complimentary cocktail or mocktail to focusing on social spaces from morning to night.
“As we celebrate Moxy Hotels 10th anniversary, it has been remarkable to witness how the brand’s bold vision has resonated with travellers across Europe,” says Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International. “We continue to see a strong demand for hospitality experiences in the region that are as stylish as they are affordable. Our ambitious expansion plans for Moxy are less about being everywhere, in every market, and more about finding the right destinations that help us honour the playful spirit that the brand is known for.”
Playroom at Moxy Barcelona
Moxy Hotels planned openings in Europe include:
- Moxy Barcelona (October 2024), marking the brand’s spirited entrance into Spain. Located in the up-and-coming neighbourhood of Sants, the hotel and its 414 stylish guestrooms is a stone’s throw away from the High-Speed train station, the historic city centre and FC Barcelona Stadium.
- Moxy Istanbul Beyoğlu (December 2024), this 168-room Moxy, restored from the historical Afrikahan building, is located in the heart of Istanbul within walking distance from Taksim Square – one of the most renowned tourist destinations in the area. This will then be followed by the expected addition of Moxy Izmir.
- Moxy Luxembourg Airport (September 2024) marks Marriott’s debut in Luxembourg. Featuring 129 stylish and comfortable rooms, the hotel is located within the Skypark Business Center at Luxembourg Airport and is directly connected to the airport terminal via an indoor walkway.
The brand also plans to strengthen its presence in France, Italy, Portugal, Ireland, Belgium, Poland, Serbia and Germany by the end of 2025 with the openings of:
- France – Moxy Annecy and Moxy Nice.
- Italy – Moxy Pompeii and Moxy Verona.
- Germany – Moxy Kupferzell, Hohenlohe.
- Poland – Moxy Warsaw City.
- Ireland – Moxy Dublin Docklands.
- Portugal – Moxy Alfragide Lisbon.
- Belgium – Moxy Brussels Airport and Moxy Antwerp.
- Serbia – Moxy Belgrade Skadarlija Downtown.
- Switzerland – Moxy Zurich, Letzigrund.
Sandra Schulze-Potgieter, Vice President, Premium & Select Brands, Europe, Middle East and Africa, Marriott International added, “Moxy’s expansion into existing and new destinations across Europe reflects the aspirations and expectations of the next generation traveller. Our anticipated openings will stay true to the brand’s origins and focus on bringing a local design narrative in every public space, ensuring that every hotel feels ingrained in the local culture.”