As we get closer to Halloween, the hotel and hospitality industry begin to ready their entryways, corridors and exteriors for the spookiest season of the year.
Floristry pro at Atlas Flowers, Kate Blott, gives expert advice on how to give your floral arrangements an eerie makeover for Halloween. Why is it relevant? Search data shows we’re already seeing nearly 4.6 thousand monthly searches for “Halloween flowers”, with gothic florals, moody colour schemes, and natural decor set to trend this October.
“Floral design is at the heart of hotel and hospitality decor, welcoming guests and visitors with a reflection of each passing season.” begins Kate Blott, the floristry pro responsible for Atlas Flowers’ creative marketing. “And Halloween is no different, floral arrangements can be used to add a subtle nod to the spooky celebration, whether for a table, sideboard or for those with larger lobbies and entryways, a striking floor-standing display.”
“This year, floral decor is set to be even more significant, with the rising popularity of embracing nature within interior design, and ‘Halloween flowers’ already experiencing monthly search volumes of 4.6k. First, thinking about colour schemes, hoteliers and floral stylists should mix and match darker gothic colours such as blacks and moody oranges with more natural, muted tones to ensure their displays live up to the trends of 2023. If you can’t get your hands on the specific shade you need, consider using floral spray paint instead, whether to enhance the existing colour or change it up completely.
“Something else to remember is to get a good range of heights, contrasting textures, and shapes. For example, with a table arrangement, you could start with dark pampas grass and build out with black or orange palm spears. Add some lagurus or phalaris in either black or orange, and maybe some flax in similar tones. Trailing, tumbling foliage looks amazing falling over the edges of your vase, so I recommend using long eucalyptus stems around the edges. Populus or nicolii also work well as their stems are finer, allowing them to hang in a fluid way.
“Depending on the style of your hotel or venue, if you want to add some more classic Halloween decorations to your display, it’s possible to get mini pumpkins that can be affixed to stiff wire and pushed into a floral foam block. And if you’re going for more of a kitsch look, decor items on bamboo picks can be added in the same way, such as ghosts, or jack o’lantern faces.”
And, in case you’re not familiar with the brand, Atlas Flowers is one of the UK’s leading wholesale suppliers of natural floral products. Founded in 2006, Atlas Flowers works with many growers and factories around the world to source the best quality dried, preserved, fresh and faux products.
