LGH Hotels Management Ltd has appointed Lucy Chisholm as the new Head of Marketing. Lucy brings over 22 years of Marketing experience to the role, including previous positions with Gordan Ramsay Holdings, Playboy Club/ Caesars UK, Goodwood Group, Alexander Hotel & Spa Group, and most recently with CAB Hospitality, where she was employed as Sales and Marketing Director.
With expansive knowledge of the UK hospitality market, Lucy specialises in 360 brand building, promotion, marketing management, campaign strategy, communications, and business development.Commenting on her new role, Lucy said: “It’s a Marketing dream to be given the opportunity to ‘rip up the conventional rulebook and provide exceptional’ which is exactly what I’ve been briefed to do by LGH. It’s particularly exciting to lead the team at a time of such quick moving, vertical change where we can really position ourselves at the forefront of game-changing hospitality and experiences. I am proud and delighted to be part of a committed team that will help explore new ground and deliver this.”
Sheena Birch, Commercial Director, LGH Hotels Management Ltd, added: “We are thrilled to welcome Lucy to her new position, particularly at this important time of significant expansion and development for the business in the coming months and years ahead. With a wealth of experience and knowledge, along with a proven track record of delivering tangible results in both the mid-scale and up-scale hospitality markets, I am confident that Lucy will prove to be a fantastic addition to the LGH team and a vital player in our ambitious plans to come.”
LGH Hotels Management Ltd manage a growing group of 55 mid-scale and up-scale hotels across the country under global brands Holiday Inn, Crowne Plaza, Hallmark and Hilton.