For the first time ever, booking a table online has overtaken telephone reservations, according to the latest GO Technology report from Zonal. Research by Zonal and CGA of 5,000 UK adult consumers shows that 45% of consumers now prefer to make their booking online, compared to just 20% who use the telephone. This is a radical change from four years ago, when well over half (58%) of consumers preferred to make table bookings by telephone.
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