When it comes to our sense of smell, brands are becoming increasingly aware of the importance of scent marketing and its potential for brand loyalty. Because our sense of smell is directly linked to the portion of the brain that processes emotion and memories, hoteliers across the world are tapping into this connection to create unique olfactive experiences that create lasting impressions for their guests.
Founded almost two decades ago, Air Aroma is the world’s first scent branding agency, with offices in New York, Melbourne, Tokyo, Amsterdam and Dubai. Air Aroma specializes in designing custom bespoke signature scents for brands, with prestigious clients like Sofitel, Langham Hotels, and Fairmont. Given that our sense of smell is the most powerful of our five senses, using a unique ambient fragrance has the power to make a positive impact with guests, creating a more memorable experience. Scent recall empowers an individual to relive their pleasant stay in an instant, vivid expression.
To make the lasting impression, fragrance designs are carefully crafted in relation to a brand’s values, aesthetics and target audience.
“Each signature scent Air Aroma designs is unique and identifiable. Once implemented, it forms part of a hotel’s identity and becomes a way for guests to feel connected to the brand and remember their stay” explains COO of Air Aroma, Alan van Roemburg.
With a range of high quality diffusers designed in-house, Air Aroma utilizes patented cold air diffusion technology to create a perfectly tailored ambience. The diffusers are sleek in design and smart in function, with user friendly details like built in timers and adjustable strength settings. With capability to connect to HVAC, mount to track lighting, or stand alone as a designer piece, they are the perfect complement to an expertly tailored fragrance design.
The William Vale, a stunning new architectural development in Williamsburg, Brooklyn, embodies a sense of contemporary elegance. Designed by Air Aroma exclusively for The William Vale, the signature scent is young, contemporary and fresh. Embracing the hotel’s aesthetics, the signature scent is reflective of cool white carrara marble with elegant glowing brass details. A contrast of wet marine accord laced with warm resins, dry woods and creamy tonka evoke the sensation of elegant comfort.
“The William Vale offers the creative Brooklyn neighbourhood a sense of refined elegance to all locals and hotel guests. To match its upscale brand, reflecting the ‘New Brooklyn,’ we made sure the hotel’s signature scent offers a desirable invitation to all who enter.”
-Sébastien Maingourd, General Manager.”
From the Conrad in Tokyo, to the Marmara Hotel New York, these hotels have become acclaimed scent destinations for guests with retail offerings to match. Once established, a signature scent becomes a distinctive feature, and many hotels will offer retail products such as candles in their signature scent for guests to take home.
Air Aroma works closely with brands to develop one of a kind scent strategies. For further information please visit: www.air-aroma.com