Raffles Hotels & Resorts Appoints Fox Communications as Lead Agency for the Brand

Fox Communications is delighted to announce its recent appointment as the lead public relations agency for Raffles Hotels & Resorts, a preeminent luxury brand within the Accor Group.

In support of Raffles, an enviable portfolio of legendary properties spanning destinations such as Singapore, Paris, Cambodia and Istanbul, Fox Communications will focus on press engagement strategies to enhance brand awareness and understanding.  This will be achieved through a wide range of activity including daily press office support, news amplification, event management, and the promotion of highly anticipated new openings in 2021 and beyond. Fox Communications will support the global launch activity of upcoming properties such as Raffles Udaipur, India and Raffles The Palm in Dubai later this year, as well as Raffles Boston Back Bay Hotel & Residences and Raffles London at the OWO, both slated to debut in 2022.

Raffles Hotels & Resorts is a progressive luxury hospitality brand with an illustrious history dating back to 1887 when the first Raffles hotel opened its doors in Singapore. Today, the iconic brand comprises sixteen extraordinary properties in the world’s best cities and top holiday destinations, each with its own storied history. Whether it’s a secluded resort or a lively city-centre hotel, each Raffles location promises a culturally compelling experience wrapped in a gracious welcome, with service that is shaped around the contemporary lifestyles of its well-travelled guests.

Jeannette Ho, Vice President, Raffles Hotels & Resorts says: “We are delighted to have Fox Communications on board to support Raffles and its enchanting and growing portfolio of hotels worldwide. To have a dynamic and well-connected PR partner is an essential part of our global communications strategy, and we are confident that this partnership will further position Raffles as the top luxury choice amongst consumers looking for purpose-led, authentic and personalised experiences.”

Lysbeth Fox, CEO of Fox Communications adds: “We are absolutely delighted to be working with such an iconic and esteemed luxury hotel collection, bringing together our expertise in luxury hospitality and travel. It’s an exciting time to be working with Raffles as the brand is set to launch a number of outstanding new properties, and we look forward to building upon its tremendous success and continued global growth.”

Launched in 2011 by CEO Lysbeth Fox, Fox Communications is an integrated, global brand consultancy with dedicated strategy, media relations, events, brand partnerships, VIP and influencer marketing and multi-platform content divisions.  The agency is a leader in ideation and brand building, with specialization in the areas of luxury travel, wellbeing, culinary and experiences. Committed to an inspiring and innovative approach, Fox Communications delivers dynamic campaigns with global impact and lasting value.

For more information on Raffles Hotels & Resorts please visit raffles.com

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