Can Axartell Winery, Alfabia Gardens and Legends Cup, have been awarded for being the benchmarks of the Best Luxury Tourism

Luxury imbedded in the local essence and with the charm of an ambassador is the protagonist of the III edition of the awards that give recognition to the best luxury tourism initiatives in Mallorca with the aim of positioning the island as a destination of quality and distinction .

The estate of Biniagual has been the setting for the award ceremony of the III edition of the Essentially Mallorca Awards, an initiative that recognizes the best luxury tourism projects on the island. On this occasion, the Bodega Can Axartell won the award in the category of the Best Committed to Luxury; the Jardines de Alfabia in the Best Essence of Mallorca and the Legends Cup was awarded as the Best Luxury Ambassador of Mallorca.

Organized by Essentially Mallorca -an association which promotes Mallorca as a luxury tourism destination- the contest acknowledges the best events, companies and organizations that offer unique experiences in this sector as a differentiating feature. Likewise, this initiative aims to stimulate tourism excellence and, thereby, contribute to the improvement of quality, exclusivity and distinction on the island.

The event was attended by different representatives of the Mallorca Island Council, such as the executive director of Tourism and Sports, Andreu Serra; the general director of Tourism, Lucía Escribano Alés and the technical secretary of Tourism and Sports, Joan Gaspar Vallori. The director of the Mallorca Turisme Foundation, Miquel Pastor Jordà, also participated in the awards ceremony, which was held today behind closed doors following all the hygiene and safety protocols established by the health authorities.

Board of directors of Essentially Mallorca (EM) and winners:
From left to right: Bernat Llobera (EM), Toni Munar Can Axartell, Nicolás Ostrovsky (EM), Cristina Zaforteza Jardines Alfabia, Jesús Cuartero (president EM), Mikael Landström Legends Cup y Carol Cardero (EM)

During the event, the president of Essentially Mallorca, Jesús Cuartero, emphasized the importance of the existing Mallorcan luxury services: “Mallorca has established itself as an ideal destination for tourists seeking exclusivity and discretion. These awards reflect the good business practices in place used by the local companies which are committed to offering excellence, quality and an exclusive tourism product to satisfy all audiences”.

Best Committed to Luxury: 100% ecological and responsible production
Grapes subject only to the force of gravity which distill 100% organic and sustainable wines give way to the final product produced at the Can Axartell Winery. Their headquarters, carved into rock, feature a futuristic glass and steel facade. A 100% organic wine made using the “Gravity Method”, a system by which the grapes are subject to the natural force of gravity, a technique used to make unique and distinctive wines.

Best depiction of the essence of Mallorca: a legacy that represents centuries of tradition
The essence of Mallorca is best represented by the wonderful gardens and the house that combine historical elements and the integration of those with the natural environment. They are the Jardines de Alfabia, a place where the variety of styles have not just been superposed but has attained a level of harmony that is difficult to achieve. The palm trees rise solemn and majestic before the façade, indifferent to the passage of time.

Best Luxury Ambassador of Mallorca: the name of the island across the world
The Legends Cup is an exclusive event which places the island of Mallorca at the match-ball of the most international sports competitions. This event, which has been held at the Palma Sport & Tennis Club for 6 years, has propelled the name of Mallorca internationally with this first-class tournament. Great tennis legends have participated in the Legends Cup, such as Carlos Moyá, Juan Carlos Ferrero, Mats Wilander, Thomas Enqvist, David Ferrer, Goran Ivanisevic, Mikhail Youzhny and Elena Dementieva.

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