Shake Shack recently opened its second Singapore location at 89 Neil Road, debuting a distinctly design-focused Shack.
After securing the iconic heritage site, Shake Shack collaborated with leading international hospitality designers Zebra Projects to reflect the culturally rich neighbourhood of Tanjong Pagar and honour the storied history of the building.
Built in 1924, the three-story site was previously home to the Eng Aun Tong factory which produced Singapore’s famed Tiger Balm ointment. The historic building was granted URA’s Voluntary Conservation Scheme in 1992, so the original neoclassical bones including columns, beams, windows and doors were all well-preserved.
The heritage façade features strong geometric lines, arches and columns, and guests are welcomed from the festoon-lit terrace into the airy 450 square meter space. A blush pink and mint green palette complements the surrounding baroque Peranakan shophouses while plantation shutters, Colonial rattan fixtures, mosaic tiling and arched wooden panelling all remain true to the area’s history.
A magnificent tiger mural spanning an entire wall anchors the 138-seat Shack and nods to the Tiger Balm legacy. Signature Shake Shack elements such as park bench seating, metal cladding, I-beam signage and lush greenery harken to the original Madison Square Park location. Other distinct design details were updated, including rose gold accents, white menu boards and blush terrazzo.
“We collaborated with Shake Shack to create warm community gathering places,” says Lee Roberts, creative director at Zebra. “89 Neil is thoughtfully designed to mirror Singapore’s distinct Chinatown neighbourhood and honour the rich heritage of the building, which we infused with signature Shake Shack elements and balanced with modern details.”
Zebra Projects is the well respected partner for global businesses, designing, managing and delivering hospitality and retail projects. Headquartered in the UK and with international offices in USA, Hong Kong and Dubai, Zebra now employs over 125 people, led by Managing Director, Mark Mason.
Since the original Shake Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 275 locations in 30 U.S. States, including more than 90 international locations across London, Hong Kong, Istanbul, Dubai, Tokyo, Philippines, Mexico, Singapore, Seoul, Shanghai and more.
www.zbr.co.uk