The UK’s most anticipated hotel opening, Hard Rock Hotel London and Britain’s largest independent music therapy charity, Nordoff Robbins have partnered to launch the ‘Bedroom 2 Dancefloor’ competition – a nationwide search to find the best of Britain’s undiscovered DJs – fronted by British DJ, Sister Bliss, of iconic electronic dance music group, Faithless.

In a commitment to support budding talent and champion health and wellbeing within music, Nordoff Robbins and Hard Rock Hotel London are encouraging aspiring DJs to upload their own music mix to the Bedroom 2 Dancefloor website – The 15 most popular pieces will then be judged by an expert panel of electronic aficionados, who will select the top 5 finalists.

The champion will then be crowned according to public vote, with the chance to win the ultimate DJ experience, with prizes including:

  • A two night stay at Hard Rock Hotel London in a Rock Royalty Suite
  • The chance to perform live at one of Nordoff Robbins events
  • A slot on Soho Radio
  • S4 DJ controller by Native Instruments
  • Online DJ course with Point Blank Music School
  • And more…..

The winner will also have their music showcased and judged by some of the EDM industry’s finest critics. In addition, online voters will also get the opportunity to win an incredible two night stay at the coveted central London property.

Ahead of the Hard Rock Hotel London opening on 30th April 2019, the competition unveils the new long term partnership with Nordoff Robbins as the hotel’s official charity partner through Hard Rock’s charitable foundation Hard Rock Heals, with guests and locals alike offered the chance to support Noroff Robbins through a variety of fundraising initiatives within the hotel.

Ian Fletcher, General Manager of Hard Rock Hotel London, said: “Music runs through the veins of all Hard Rock Hotels and our new London hotel is no exception. As we put the finishing touches to the Hard Rock Hotel London, ahead of our launch on 30th April, we are very proud to be announcing this collaboration with Nordoff Robbins. Our first partnership activity, the ‘Bedroom to Dancefloor’ competition aims to give aspiring electronic music DJs a platform to share their passion.”

Hannah Sheedy, Director of Fundraising at Nordoff Robbins commented: “Working alongside brands that value music and the positive effects it can have on people’s lives is very important to us. Hard Rock Hotels are dedicated and passionate about bringing the energy of music to their guests, and we’re thrilled to be starting this amazing partnership with Hard Rock Hotel London, which is a game-changer for Nordoff Robbins.”

Sister Bliss, commented: “Music has always been an inherent part of my life. Music – especially electronic music – is ingrained within me and allows me to express myself. That’s why it is an absolute pleasure to be a part of Nordoff Robbins and Hard Rock Hotel London’s Bedroom to Dancefloor Competition, helping to give aspiring young talent a platform to make their music mark.”

Founded in 1959, Nordoff Robbins, offers those with life-limiting illnesses, physical disabilities or emotional challenges life-changing music therapy through its dedicated open access centres and over 200 partner organisations. With the announcement of this new partnership, Hard Rock Hotel London will join musical royalty such as Sir Paul McCartney, Sting, Barry Gibb and Dame Shirley Bassey, who have supported the charity over the years.

Hard Rock Hotel London will open its doors to the public on April 30th 2019, celebrating the brand’s spiritual home of London. With approximately 900 stylish suites and rooms, the property will serve as a landmark within the London landscape, as well as a permanent home to celebrate the heritage of the musical and cultural legends that have previously stayed at the iconic Marble Arch location, including Bob Dylan, Madonna, Jimi Hendrix and Diana Ross.

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