MyTent – Covering the needs of the hospitality industry with custom outdoor canopies

Time is money,” goes the maxim, but in hospitality space is money – and it comes at a cost. Thankfully Intent Productions, the UK’s most innovative stretch tent specialists, have the solution. A fully-managed canopy service, designed for the hospitality industry called MyTent. Judging by their impressive client list (Youngs Brewery, Laines Pub Company, Dirty Liquor, Somerset House, Soho House Group, Boxpark, Autograph Selection Hotels, Marriot International to name but a few), they could be right.

“We provide fully waterproof and extremely strong stretch tents that have an aesthetic quality unlike any other temporary structure,” explains Javi Vidal, Argentinian native and manager of Intent’s MyTent service.

Intent’s established MyTent service offers hospitality companies the opportunity to own a stretch tent and have it managed externally 365 days a year: the service already has over 100 clients.

“Once the tent has been made to order, we’ll come and install it, before coming to remove it again when the weather improves or the event finishes. We then take it back to our warehouse where it’s thoroughly cleaned, dried and stored until the next time it’s needed. Some of our clients have used the same tent for 5 years or more.

“Our pub and hotel clients love the service as they get an incredibly cost effective way of covering their space over winter. They own the tent but they never need get their hands dirty”

As well as using the tent for the winter months, MyTent’s pub and hotel clients use their canopy for special events, so they can offer their customers the option to book private parties.

“It’s a great way for pubs and venues to bring in new revenue and the feedback we have received has been great” says Javi. Existing clients have reported revenue increases which more than cover the cost of the canopy, within the first year alone.

And for those businesses looking to hire rather than purchase, Intent has the largest stock of stretch tents in the country – meaning they’ll almost certainly have something in the size, shape and colour that can be modified for a venue’s needs.

Venue managers can either opt for a standard rectangle shape that can be rigged in various locations and in a multiple of configurations (good for those wishing to use the tent for different purposes) or choose a custom cut tent made for a specific space.