Recommended literature for start-up businesses in hospitality

This article was put together by Where The Trade Buys, a UK-based leading print company with expertise in display boards.

Launching a new company in any sector is not without its challenges but standing out in the hospitality sector is a game all of its own. With so much competition, it can be easy to get disheartened. So, how do you make sure to attract customers to your services?

Knowledge is key and certainly one of the best ways to prepare yourself. You need to build up as much know-how as possible, as well as keeping aware of trends in your industry. What do customers expect? What makes them really remember you? We’ve complied this list of the best books for starting up your business.

Title: The Upstarts | Author: Brad Stone

This one is full of practical advice and examples from real businesses. The best thing about this book is the incredibly detailed account of two global companies: Airbnb and Uber. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

As new start-up, this book will help you form ideas about how to change the standard like other hospitality companies (such as Airbnb) have.  What can your business do to change the world?

Title: How Google Works | Authors: Eric Schmidt & Jonathan Rosenberg

If you want to mirror one company’s story of success, you’ll want to make it one of the best out there: Google.

Through their book, Google’s executives: Eric Schmidt and Jonathan Rosenberg, bring an inside view on corporate strategies and management philosophy that can be implemented in any business. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

Title: Networking Like a Pro | Author: Ivan R. Misner

This piece of work is geared towards new-to-the-sector businesses and entrepreneurs, and a valuable resource to have. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

To help your hospitality business grow, networking is critical. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

Title: Conscious Capitalism | Authors: Raj Sisodia & John Mackey

Have you got a view on capitalism in the workplace? There’s some innovative argument shared in this book by Raj Sisodia and the CEO of Whole Foods, John Mackey.

Knowing how bring the best out in your employees and potential investors is key to any business. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).

Understanding how your hospitality company will influence the world around it, and the people within it, is the pillar stone of your first few years.

Now you’re set with your reading list to help launch your hospitality business in the right way, in 2019 and beyond.