Best Western Great Britain has announced the arrival of The Bull Hotel, Sure Hotel Collection by Best Western, to its growing portfolio of over 260 independent hotels. The property is conveniently located at the heart of the business, entertainment and shopping districts of Peterborough, making it the ideal base for professional and leisure visitors alike.

The 118-bedroom hotel has been carefully restored and tastefully refurbished to provide guests with all the luxuries of four-star comfort. The onsite restaurant and café bar offers both contemporary and traditional dining experiences, so visitors can choose to dine in style or opt for a more casual approach.

Positioned directly opposite the entrance of the hotel is Queensgate Shopping Centre, the largest of its kind in East Anglia. The 17th century property also has great transport links and is just a 10-minute walk away from Peterborough train station, while nearby airports are just over an hour away by car.

For business travellers, the hotel features 14 meeting rooms, with the largest accommodating up to 250 people.

Sure Hotels by Best Western is the newest addition to the Best Western Great Britain brand and offers guests great places to stay at fantastic prices. With spacious rooms and upgraded amenities, Sure Hotels by Best Western offers properties that are perfect for relaxing and recharging, whilst providing a unique space for those on business travel who are looking for something special in their surroundings when working away.

Alan Price, General Manager at The Bull Hotel, Sure Hotel Collection by Best Western, commented: “We’re extremely proud to join the newest Best Western brand and take our property to the next level. Looking ahead to the future, we are confident that with the help of Best Western we can share the success of a global brand that is committed to supporting its properties and maintaining excellent customer service, whilst maintaining our individuality and demonstrating what makes us unique, something we can’t wait to showcase to our guests.”

Rob Paterson, CEO at Best Western Great Britain, added: “We’re delighted to welcome The Bull Hotel, Sure Hotel Collection by Best Western to our brilliantly different collection of independently owned properties. Best Western members are investing for the future and changing for the better and our new Sure Hotel by Best Western brand is an example of how we are delivering more to our guests. We look forward to working in partnership with the team at the hotel to showcase and celebrate their hotel both locally and globally.”

Best Western Great Britain’s members have invested over £210m since 2015 improving properties and guest experiences.

To find out more about The Bull Hotel, Sure Hotel Collection by Best Western, or to book a room, visit: