BEST WESTERN GREAT BRITAIN CELEBRATES BIRMINGHAM HOTEL AS THE FIRST ADDITION TO NEW SURE HOTEL BRAND

Best Western Great Britain has announced the arrival of Sure Hotel by Best Western Birmingham South as the first hotel to join its new Sure Hotel brand, adding to its growing collection of over 250 independent hotels across its brand portfolio. The Sure Hotel by Best Western Birmingham South is a stone’s throw away from the city centre and just a few train stops from Moor Street station, providing easy access for business and leisure travelers alike.

Sure Hotel by Best Western is the newest addition to the Best Western Great Britain brand, which offers guests great places to stay at fantastic prices. With spacious rooms and upgraded amenities, Sure Hotel by Best Western offers properties that are perfect for relaxing and recharging, whilst providing a unique space for those on business travel who are looking for something special in their surroundings when working away.

Located in the quiet suburb of Acocks Green, the Sure Hotel by Best Western Birmingham South is the perfect place to enjoy the hustle and bustle of Birmingham, all whilst taking in the beautiful surroundings of a quaint area. Offering a superb selection of locally sourced food at the hotels’ Pillars Restaurant, visitors can enjoy the best of what the Birmingham food scene has to offer. Furthermore, the lounge bar offers a range of snacks as well as draught beers and a selection of wines.

Popular Birmingham attractions such as the National Sea Life Centre, Broad Street, Symphony Hall, Cadbury World and the Bullring Shopping Centre are all within easy reach of this pleasing hotel that hosts 51 bedrooms and a conference theatre. The hotel is also located just six miles from Birmingham International Airport for those looking for a pre-flight overnight stay.

Lucy Kovacheva, General Manager of the Sure Hotel by Best Western Birmingham South, commented: “We’re thrilled to showcase our wonderful property as part of the newest Best Western brand, Sure Hotel by Best Western. Looking ahead to the rest of the year, we are confident with the help of the Best Western brand that we can share the success of a global brand that is committed to investing in its properties, whilst maintaining our individuality and demonstrating what makes us unique, something we can’t wait to showcase to our guests.”

Rob Paterson, CEO at Best Western Great Britain, added: “We’re delighted to welcome Sure Hotel by Best Western Birmingham South to our brilliantly different collection of independently owned properties. Best Western is investing for the future and changing for the better and our new Sure Hotel by Best Western brand is an example of how we are delivering more to our guests. We look forward to working in partnership with the team at Sure Hotel by Best Western Birmingham South to showcase and celebrate their hotel both locally and globally.”

Best Western Great Britain recently announced an estimated investment of £214m across its member hotels since 2015, signaling confidence in the market despite concerns around Brexit.

Looking ahead, Best Western has also forecasted that 2018 is set to be another strong year for investment across its portfolio, with £70m predicted to be invested throughout its properties this year alone. This buoyancy is also expected to continue into 2019, with a current estimate of £28m for further or currently planned investments.