June 2014 – The world’s first La Prairie boutique opened its doors in the Grand Resort Bad Ragaz, Switzerland, on 10th June 2014. The new La Prairie universe allows guests to pamper themselves with the La Prairie’s Spa treatments, which are available in the hotel’s own “36.5 ° Wellbeing & Thermal Spa”, as well as immersing themselves in the entire La Prairie product range. An all-round experience that combines total indulging with a boutique full of products to exalt all senses and keep guests looking eternally young.


Specialist beauty consultants now provide guests with customised advice in the new La Prairie boutique. Located in the spa foyer, the 18m2 boutique showcases the prestigious cosmetics collection, which is specifically tailored for different skin types.


“We are extremely proud to have opened our first ever La Prairie boutique in a hotel in Switzerland, birthplace of La Prairie”, explains Werner Dirks, General Manager of La Prairie Switzerland. “We have been working together with the Grand Resort Bad Ragaz successfully since 2000. The new La Prairie beauty world in the hotel caters to all their guests’ desires. It provides an even greater level of personal service and allows customers to immerse themselves in the La Prairie universe whilst travelling.”


A ceremonial ribbon-cutting ceremony held on 10th June 2014 officially opened the La Prairie boutique in the Grand Resort Bad Ragaz, which is located amid invigorating mountain scenery. “The way in which the La Prairie boutique complements the well-being and beauty facilities of our spa is exceptional and underlines the emphasis that the Grand Resort Bad Ragaz places on individuality, fine details, quality and authenticity – on all levels,“ explains Peter P. Tschirky, CEO of the Grand Resort Bad Ragaz.


The Swiss beauty oasis is located in the popular holiday area, Heidiland, in eastern Switzerland, and has been rated and recommended several times by international media.


The La Prairie boutique in the Grand Resort Bad Ragaz is open every day, from 8 am to 7 pm.




Laboratories La Prairie SA has its roots in the well-known La Prairie clinic in Montreux, in Switzerland, which led pioneering cell research into anti-ageing therapy. Building on these successful foundations, Laboratories La Prairie SA was founded in 1982. Our independent researchers investigate the benefits brought by rare and highly effective active ingredients, and integrate these into La Prairies’ world-famous formulas.


The brand’s unique combination of advanced scientific knowledge, luxury formulas and a keen eye for detail has often been imitated, but never matched. La Prairie constantly pushes out the boundaries of the impossible when it comes to anti-ageing, resulting in innovative products that are world firsts.


Our head office is located in Volketswil, close to Zurich, in Switzerland. Over 130 employees of diverse nationalities at the head office, as well as more than 1000 employees worldwide are dedicated to developing ground-breaking, innovative cosmetics that are the ultimate luxury in skin care.


For further information and media enquiries about La Prairie please contact Lucy Tallo, [email protected], +41 79 393 42 66




Nestling amid mountain scenery, the Grand Resort Bad Ragaz is situated in the Heidiland holiday region of Eastern Switzerland, just an hour’s drive by car from Zurich. The Grand Resort Bad Ragaz is regarded as Europe’s leading well-being and health resort and was rated by the famous Condé Nast Traveller (UK) Spa Guide 2013. The Grand Resort is also proud of its total of 58 GaultMillau points and 1 Michelin star. The resort consists of two five-star establishments, the Grand Hotel Quellenhof & Spa Suites and the Grand Hotel Hof Ragaz, the 36.5° Wellbeing & Thermal Spa, two golf courses, the Kursaal Business & Events Centre, a wide range of cultural activities, the public Tamina Therme thermal healing spa, and its own casino.


Nightly rates at Grand Resort Bad Ragaz start from 490 Swiss Francs (approx £330 according to today’s exchange rate) staying in a double room. Rates include breakfast, welcome aperitif, use of the 36.5° Wellbeing & Thermal Spa area and Tamina Therme, fresh fruit and Ragaz water each day and daily fitness and relaxation lessons as well as VAT. For further information and reservations please contact Grand Resort Bad Ragaz on +41 81 303 30 30 or visit